HORUSTEC EVENTS
Real-time data collection is essential for the effective management of an event, as it allows organisers to make immediate decisions and adjust strategies as needed.
The subsequent analysis of this data helps to evaluate success, identify improvements and optimise future editions, enhancing the experience for both organisers and attendees.
Description
Horustec is an advanced indoor tracking and circulation management solution, developed by CarttecLAB, based on a platform that integrates cutting-edge technologies such as ultra-wideband (UWB), RFID and BLE. This system is specifically designed to improve the management of events, conferences and exhibition centres, offering an innovative and versatile tool with multiple functions.
With Horustec, it is possible to track the location of attendees in real time, collecting valuable information about their trajectories, stay times and most frequented areas. This technology makes it possible to identify flows of people, areas of high concentration and times of greatest affluence, helping to optimise the distribution of space and the internal organisation of the event.
SMART TECHNOLOGY FOR EVENT MANAGEMENT
Horustec not only tracks attendees, but also facilitates the tracking of key personnel, such as security or cleaning teams, thus optimising the internal operations of the venues. The platform stands out for its flexibility and its ability to integrate different technologies:
- RFID: This technology offers reduced costs, as RFID tags can be easily integrated into visitor badges, and are used uniquely at each event.
- BLE (Bluetooth Low Energy): It uses active beacons that allow for greater accuracy and range in identifying users through their mobile devices. The BLE system offers a more cost-effective alternative by avoiding the need to deploy a beacon for each user. Antennas installed in key areas automatically detect the Bluetooth signal from mobile phones, providing valuable information to venue managers about the influx of MICE visitors to the controlled areas of the event (stands, meeting rooms, conferences, etc.)
- Ultra Wide Band (UWB) technology offers geolocation accuracy of up to 10 cm. Antennas installed throughout the venue allow the organisers to monitor attendees’ routes with great accuracy. The data collected is essential to measure the effectiveness of activities, to redesign future editions and to provide exhibitors with detailed insights into audience behaviour.
MAIN FUNCTIONS
- Identification of attendees through an app, which collects relevant data such as location and contacts.
- Automatic detection of mobile devices via Bluetooth antennas in areas of interest, such as stands or areas to be controlled, improving the efficiency of the system without the need for individual beacons. By not having to deploy a beacon for each user, this system is very cost-effective.
- Analysis of time spent at stands or specific areas, providing valuable data, such as contact information, to exhibitors and organisers.
- Communication of useful information to attendees via the app, such as agendas, speaker details or accommodation recommendations. This type of information is very interesting for the user and makes the app very attractive to use.
Horustec is positioned as a comprehensive and efficient solution for advanced event management, providing MICE organisers with tools to make informed decisions and enhance the experience of attendees, whether they are exhibitors or visitors.
