Summer is coming… and with it, the little big shoppers!
There are just a few days to go until the arrival of good weather, bringing with it one of the most eagerly awaited moments for children: the summer holidays!
Supermarkets are preparing for a significant shift in the shopper profile. The presence of children increases considerably during this period, along with their influence on purchasing decisions. The data is clear: 94% of children make product suggestions while accompanying their parents in the supermarket, and a considerable proportion of these suggestions translate into actual purchases. Children are clear strategic allies. Recent studies indicate that the interior of the supermarket is one of the settings where parents are most receptive to their children’s influence.
At Carttec Group, we understand that the role of children as co-shoppers can no longer be considered anecdotal. Within the point-of-sale environment, children act as active influencers, particularly in categories such as snacks, beverages, toys, seasonal items, or products specifically targeted at children. That is why supermarkets that can identify these dynamics are committed to making the shopping experience a shared and inclusive moment for the whole family.
In response to these behaviours, retail equipment is evolving to include solutions tailored to this new reality:
- Children’s shopping trolleys serve a playful purpose while simultaneously channeling children’s participation in an organised and safe way.
- Trolleys such as the Kiddie Metal Trolley, adapted to the needs of the youngest shoppers, allow children to take an active role.
- Flags, featured in certain supermarket carts like the Kiddie Trolley, are another element that contributes to safety and organisation within the store.
- And for the most adventurous children, those who want to turn the shopping trip into a playful experience, the Kiddie Fun is the perfect choice: design, functionality, and fun in a single trolley.
All these Carttec Group trolleys are examples of how thoughtful design can enhance the shopping experience and foster a more welcoming environment for both parents and children.
Investing in solutions that integrate children is not just a matter of aesthetics: it is a strategic decision. Because recognising the youngest as active participants in the purchasing process is, ultimately, a way of anticipating new patterns of consumption.